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Boxed Water

I was recently at my local coffee shop when I was shocked to see water in a box.  The most surprising thing is that it seemed almost too simple of an idea.  I was happy to find that  The Boxed Water Is Better company is located in Grand Rapids, we here at HGC like to support local business, especially those who are doing their part.  20 percent of their profits go towards water relief, and  forest restoration federations.  I generally don't drink bottled water since It's easy enough to get it from the tap, but i would be amazed to find that 20 percent of my water bill is going towards such a cause. "[We] started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit. We found that water shouldn't be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable and beautiful. About 90% of the Boxed Water container is made from a renewable resource, trees, that when harvested in a responsible, managed and ethical way serve as an amazing renewable resource that benefits the environment even as it's renewed. Our carbon footprint is dramatically lower because our boxes are shipped flat to our filler and filled only as demand is created, as opposed to most bottled water companies that ship their empty bottles across the globe to be filled, then ship them back for consumption. The flat, unfilled boxes can fit on 2 pallets, or roughly 5% of a truckload. Empty plastic or glass bottles would require about 5 truckloads. Our cartons can also be broken down to their original flat state, are recyclable in most areas and will be recyclable everywhere shortly. We're also giving 20% of our profits back to the resources our product is composed of--water and trees. Not only does it simply make sense, but we really enjoy supporting water and forestation organizations as it's part of our company's ethos and way of thinking to give back and participate. All that and an over-arching focus on simple and beautiful design that compliments our brand as well as the spaces it's sold and consumed in."
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